To discreetly market and sell a prime 20.5 acre development site at junction 11 of the M4.
Opportunity beyond the brief:
The owners had assumed the site was worth £25m. After assessing its development potential, Lambert Smith Hampton advised them that it was worth more.
A select group of major investors and developers was approached and interest was worked up into a competitive best bid process.
An unconditional sale of the site in a short timescale at £29m, £4m above expectation.