Brief:

To discreetly market and sell a prime 20.5 acre development site at junction 11 of the M4.

Opportunity beyond the brief:

The owners had assumed the site was worth £25m. After assessing its development potential, Lambert Smith Hampton advised them that it was worth more. 

Result:

A select group of major investors and developers was approached and interest was worked up into a competitive best bid process.

Added value:

An unconditional sale of the site in a short timescale at £29m, £4m above expectation.